MOVING HEARTS AND MINDS INC
“Moving Hearts and Minds helps leaders, leading researchers, and organizations translate complex ideas into communication people understand, feel, remember and act upon.”
THE PROBLEM
Communicating complex ideas with clarity and conviction leads to deep connection with your stakeholders. Our strategic communications process can you help you create the conditions for success.
The insight is there. The framing, structure, and translation are not — so decision-makers don't feel what's at stake and the message doesn't land.
The content is technically correct, but the audience leaves without a through-line to carry forward. You filled the space, but it moved nothing.
Ideas compete instead of building. The talk or your campaign loses shape and the message dilutes. No Impact.
TEDx, keynotes, board presentations, media, interviews — where the stakes are high and the margin for success is narrow.
The work sits behind language and structure that the public cannot enter — but must.
Announcements are made, campaigns launched but people don't move because meaning, evidence, and emotion were not connected.
SERVICES
Three core services. One central idea: the most effective communication requires a deliberate process and architecture.
01 CORE SERVICE
For high-stakes moments that require clarity, conviction and genuine connection.
We work with leaders and thought leaders to find the through-line, shape the narrative, and prepare the delivery. The speaker projects clarity, conviction and trust allowing them to move hearts and minds.
02 CORE SERVICE
Complex ideas that need to be understood, trusted, and acted upon by the people who matter most.
We help organizations move from technically accurate to genuinely persuasive — building the narrative, message architecture, and materials that create alignment.
03 CORE SERVICE
Experiences that change how people think, feel, and act — not just what they hear.
We design learning journeys, workshops, and knowledge programs that carry a central idea through structure, emotion, and practice.
THE SIGNATURE IDEA
♥ Land in the heart
⚖ Hold up in the boardroom
HOW WE WORK
Every engagement is different, but the principles are consistent. This is the shape most collaborations follow.
1
UNDERSTAND
We begin by listening. What needs to be communicated? To whom? In what context? What is currently not connecting, and why?
2
FIND
We clarify the one idea that matters most. Everything else will serve it or be set aside.
3
SHAPE
We build the structure: the emotional arc, the intellectual through-line, the key moments, the evidence, the transitions, the close.
4
TEST
We rehearse, review, gather feedback, and improve. The goal is not perfection it is authenticity.
5
PREPARE
We prepare for delivery: the room, the audience, the difficult questions, the unexpected. You walk on ready, not rehearsed.
SELECTED IMPACT
Co-founded and curated TEDxCalgary in 2009, a city level TED license. This civil society organization has one of the most experienced TEDx teams in the world engaging a city of over a million people with ideas worth spreading. It’s mission is to create a garden of ideas that make Calgary and Canada the best for the world.
ROLE
Co-Founder & Curator
Institutional
ROLE · Communications Training
How do you create a more peaceful world? We helped train this high performance staff on cutting edge communications frames to send signal amidst a noisy world.
Healthcare & Research
ROLE · Speaker Coach & Advisor
How do you make sure world leading clinicians scientists and researchers on the frontiers of cancer research can empower the public? We helped design the learning environment for the public to engage. We coached global thought leaders with the tools to translate knowledge and connect hearts and minds to the frontier of oncology.
Leadership & Systems
ROLE · Chair
What does it mean to have an even better Canada and Alberta by 2030? We Assembled and led a team of distinguished Canadians coast to coast in an audacious bid for one of the largest events on the planet- A world Expo.
Selected clients
University of Calgary
Libin Cardiovascular Institute
McCaig Institute of Bone and Joint Health
Global Centre for Pluralism
Arnie Charbonneau Cancer Institute
Cumming School of Medicine
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RECOMMENDATIONS
Selected reflections from leaders, researchers, and educators who have partnered with Moving Hearts and Minds on communication that mattered.
FOUNDER & PRINCIPAL
Rahim Sajan is Founder and Principal of Moving Hearts and Minds. He is one of the most experienced TEDx curators in the world. He works as a speaker coach, speaker, leadership advisor, and educator.
His practice sits where strategic communication and public thought meet — a discipline built from hundreds of hours in coaching rooms, years of curating ideas for public audiences, and moving hearts and minds across disciplines.
CURATOR & DIRECTOR
FOUNDER & PRINCIPAL
TEACHER & COACH
STRATEGIC COMMUNICATIONS
FEATURED VIDEO
Rahim’s work led to recognition from the University of Calgary- with the Arch Award.
Captions available · Transcript available
Related service: Speaker Coaching and Learning Architecture
COMMUNICATION
MARCH 2025 • 6 MIN READ
The single hardest question a speaker can answer — and why the shape of a talk decides whether it can travel.
Related: Speaker & Executive Coaching
LEADERSHIP
FEBRUARY 2025 • 8 MIN READ
Leadership communication doesn’t fail because leaders speak too little — it fails when meaning, evidence, and emotion aren’t connected.
Related: Strategic Communications Advisory
KNOWLEDGE TRANSLATION
JANUARY 2025 • 5 MIN READ
A working note on translating dense expertise for audiences that need to feel why the work matters.
Related: Learning Architecture
NEXT STEP
Describe your communication challenge, and let’s have a focused conversation about whether Moving Hearts and Minds can help.
📍 Calgary, Alberta · Available for selected national and international engagements.
CONTACT
Share the moment, the audience, and what has not landed yet. We read every enquiry personally and reply as availability allows.
LOCATION
Calgary, Alberta · Canada
Available for selected national and international engagements.
CONNECT
RESPONSE
We read every enquiry personally and reply as availability allows.
